Isle of Wight Distillery’s Mermaid Gin is now available to purchase from World Duty Free, one of the world’s largest retailers. The Island’s very own gin has a dedicated display and is available to buy in both Southampton and Bournemouth Airports.
The new retail agreement was officially launched this week at Southampton Airport with the help of a real life mermaid and is already proving to be one of the airport’s bestselling local spirits. Southampton Airport welcomes over 2 million passengers through its doors each year, making this the highest profile retail outlet for Mermaid Gin.
A spokesperson for World Duty Free commented: “We’re pleased to be working with a truly local supplier in order to offer craft gin products within our range at Southampton Airport & Bournemouth Airport. Mermaid Gin is a fantastic product & reflects the consumer trend for new & innovative niche lines to be featured within our liquor department.”
World Duty Free Group is the overall market leader in the European airport retail heartlands of Spain and the UK, with a substantial international presence in the Middle East, North America, Latin America and the Caribbean.
Xavier Baker of the Isle of Wight Distillery said “we are extremely pleased and proud to have our flagship product on display at Southampton and Bournemouth Airport. This is great opportunity to show the whole world what the Isle of Wight can produce and really put ourselves on the map”.